The following is a list of Do’s and Don’ts regarding blogging that you can use to follow when building and maintaining your blog. Feel free to do whatever you think will work best for your blog and experiment with different methods to improve your results.
DO focus on your content.
Don’t get hung up on the little things like trying to have perfect grammar or mechanics. You are not writing a senior English paper. It is a blog, and it is meant to be written in a casual style. This doesn’t mean you should not pay attention to technical writing techniques and form, but the content is what your visitors come to read. So focus on that.
DO engage your visitors.
You should make your focus getting your visitors interested in your content by asking them to get engaged with your content. By allowing comments on your blog, you increase the level of engagement with your audience, and this may also increase your conversions and ROI (return on investment).
DO post often.
You need to post as often as possible to keep the attention of your target audience. You should also use social media, YouTube, and other platforms to announce the timing of your posts so that your audience can make plans to visit your site to get your future posts, as well.
DON’T build it and forget it.
Anything that is worth doing is worth promoting. Like a book, video, or any other type of media, you should promote your blog and your blog posts as often as you can. If you follow the “Field of Dreams” model, you may get a few visitors at the onset, but you cannot maintain it without some serious promoting.
DON’T use keyword stuffing.
If you use keyword stuffing on your blog or website, Google will drop you in the results, and it’s hard to reverse this once it is done. Keyword stuffing is considered a “black hat” technique where keywords are used too often or in places that are not appropriate or are used only for the purpose of getting clicks and views. Since Google runs Adsense, they may also penalize you or remove your account if they think you are using subversive techniques to get visitors.
DON’T include spammy links.
Even when you are trying to promote other people’s products, you should only use links that are relevant to the vendor’s product and avoid putting multiple links in your blog posts. Google’s “bots” check all of your pages daily and they will drop sites and blog pages that have irrelevant links. It is an important part of your SEO to build good backlinks. So make sure the links you are creating represent valuable content.
