Chatbots Marketing: What it is and how to use it

Businesses use chatbot marketing as a method to promote their products and services. These computer software programs can interact with users by employing artificial intelligence (AI) or pre-planned scenarios. Businesses can utilize marketing chatbots on their websites, Facebook Messenger, and other messaging platforms like Telegram and WhatsApp.

How, therefore, may it be optimized? And how do you even get started?

Continue reading as we go through various tips, examples, and benefits of chatbots for marketing.

The first “Chatbot,” Eliza, was developed in 1967 to demonstrate how people and machines could converse. By speaking with leads in their personal space, chatbots now help organizations boost user engagement and address customer issues. Although profit development is guaranteed, it also necessitates responsibility and deference.

Let’s go over each point in depth.

• Reduce costs and time: With fewer resources and labor-intensive processes, a chatbot enables your company to serve more customers. Unlike humans, chatbots are always available and require no pay, so building one is a one-time investment.
  aid in traffic segmentation.
• Helps divide traffic and responds quickly: By guiding the conversation in various directions, chatbots broaden the audience that you are targeting. For instance, the chatbot may propose placing an order immediately in the chat if the person requesting a price appears to be a warm lead. The chatbot needs to provide all the information consumers require about your product or service in the event that they ask for it.
• Increases the rate of payment: Users may quickly solve their difficulties thanks to an instant response, which improves the user experience for your clients. If used properly, the chatbot will boost consumer confidence in your organization, enhance the perception of your brand, and accelerate the payment process.
• Fits any industry: Whether you own a small family business or a large corporation, you can develop a chatbot to handle a variety of processes. A chatbot can be used to process orders without directing consumers to a website. Customers will spend less time and effort buying from you if they can place orders and pay in chat. You must link PayPal or other money transfer services to your chatbot in order to do it. How advantageous for online shops!
• Increases engagement and provides data for analysis: According to MessengerPeople, there are approximately 5 billion users of messaging apps like Messenger, WhatsApp, WeChat, and others where the conversation is taking place. This implies that you will have the opportunity to interact globally with a highly focused audience.
• Aids in nurturing leads: You can quickly and easily drive prospects through the sales funnel using chatbot marketing. If you sell shoes, you can demonstrate several styles, colors, and features to warm up leads and persuade them that your offerings are worthwhile.

Let’s discuss some of the tasks a chatbot can accomplish for your business now that we know why they are important for marketing.

• Placing demands: A chatbot is a lifesaver if you run an online store selling clothing, food, accessories, etc., because it enables taking orders directly in the chat. In case a user is not yet ready to make a purchase, a chatbot can at least narrow the search before the buyer contacts a real person. It would be beneficial for an organic food store to determine which vegetables the customer requires before addressing the sales representative.
• Customer service: For providing FAQs, a chatbot is a fantastic assistant. In addition to operating continuously, the chatbot aids in resolving the issue of various time zones. A chatbot would assist in avoiding the need to hire customer assistance on a double-shift basis for a financial consulting organization with headquarters in the US and the majority of its clientele in India.
• Arranging meetings: For one-person businesses in any industry, such as hair salons, personal trainers, and DJ services, a chatbot can be very beneficial. It can be linked to Google Calendar so that your virtual assistant can handle appointments as you trim hair, move around, or spin records.
• Following orders: It was supposed to arrive in three days; however, I never got my package. These chatbots free you from the trouble that comes with selling items every time. While a more complex chatbot can track packages, a simpler one can automatically alert a user when a package is being shipped or delivered. Wouldn’t it be fantastic to request a review a few weeks later and present a different product?
• Sharing updates and news: When customers first interact with your brand, you can imply that you’ll be giving them the most recent information, such as new clothing collections and fashion shows. You can maintain communication with your audience and increase engagement by using a chatbot.

Well, you can use a chatbot builder to make one without writing a single line of code, use a predesigned chatbot that handles a specific goal, or engage engineers to create an extremely expensive chatbot. Without knowing any code, you can use SendPulse to make a chatbot for Telegram and Facebook Messenger.

To learn more about this topic, keep reading.

1. Discover the frequently asked questions about your business: Examine the common problems users have and the things they don’t grasp when utilizing your product or service in order to build a productive chatbot. By conducting a brief survey or asking your customer support team for input, you may evaluate the data within any marketing platform you already use.
2. Create specialized communication tunnels: When solving issues, your chatbot should be very specific. Since chatbots are yet unable to comprehend human needs fully, any deviation from a certain job can cause consumers to have a negative experience. Limit the user’s options for comments and designate a discussion tunnel for each job, such as addressing frequently asked questions, verifying orders, or setting up meetings. Inform users that they can contact a person at any time if your chatbot is unable to understand their question.
3. Test your chatbots: Try a chatbot out for yourself or demonstrate it to your friends and coworkers first. To learn how to make a chatbot better, observe how your audience engages with it once you deploy it.
4. Make your chatbots distinctive: Give them a name that reflects your sector because a chatbot wants to mimic a real-world discussion. Let it be Cody if you teach computer science, or Moto if you provide automobile rental services. Make sure the conversational tone fits your brand’s overall positioning and your target market; for example, use a formal tone for services like insurance, banking, and healthcare, and a more casual tone for other services.
5. Obtain content before sharing the news: You can schedule messages with updates and news to be sent once the user initiates communication. However, don’t think that it lets you annoy users; they will end it right away and without hesitation. Prior to messaging someone, get their permission and decide on a messaging schedule. It’s better not to do it too frequently.
6. Request information: It’s acceptable to request information from users, such as their name, age, location, etc. Your goal is to make future interactions with people more tailored. Additionally, if chat isn’t very handy for your audience, encourage them to leave their email addresses so you may keep in touch with them via other platforms.
7. Make your chatbot known: Make sure everyone is aware of your chatbot.

Follow the best practices for chatbot development to broaden your knowledge and learn how to build chatbots that will delight users.

8 Effective Methods for Using Chatbots in Conversational Marketing

Chatbots can assist in automating marketing communication and ensuring prompt and immediate client service. Conversational AI chatbots can be used by your company to effortlessly move clients through the sales process and increase conversions.

Marketing bots can be integrated into your consumer outreach plan in a variety of ways to benefit your company.

1. Automate some of the advertising process.
2. Increase the number of marketing-related conversations.
3. Automated lead qualification
4. Maintain the captured leads.
5. Organize meetings.
6. Individualize the user experience.
7. Provide order tracking and shipment information.
8. Boost the reach of your brand.

Let’s review each method in greater depth:

1. Automate some of the advertising process.

Since there are so many various ways to reach clients, marketing requires work.

Most of the time, firms struggle to gather the labor and materials required to ensure the success of their marketing.

On that front, conversational bots can be very helpful. By automating some of the procedures, particularly those at the beginning, they make marketing simpler and more streamlined.

Chatbots can be relied upon to manage first consumer contact and gather any essential information.

How conversational marketing is automated in part by chatbots

• You may use marketing bots to engage with customers on your website or in your app at all times and collect contact information for sales calls.
• AI bots can be taught frequently asked questions (FAQs) to quickly respond to frequently asked customer service questions and assist users with purchasing problems.

2. Increase the number of marketing-related conversations.

Conversations are the foundation of marketing.

Digital marketing techniques are always more successful for brands that manage consumer interactions well than for others.

You will have greater bandwidth to handle a higher volume of chats and close more sales calls because chatbots can automate a significant portion of the marketing process.

Naturally, conversational bots will aid in expanding your consumer base, generating more dialogues, and improving engagement.

As a result, your company should profit from chatbot features to support the marketing plan and guarantee client value.

How to improve discussion using marketing chatbots

• By strategically utilizing chatbots, you may expand the geographic reach of your product marketing and increase customer communication opportunities.
• You can personalize your communications with clients and employ a data-driven strategy to reach out to new users in an effort to increase engagement.

3. Automated lead qualification

Most businesses no longer just rely on sales representatives to qualify leads.

In order to automate lead qualification procedures and increase lead volume, they are now using chatbots.

Because they can pose pertinent prequalifying questions to visitors, AI bots have proven to be an excellent tool for automatically qualifying leads.

Additionally, chatbots for lead generation enable users to make decisions quickly by just selecting the one that applies to them the most.

Instead of using the standard manner of filling out forms, they encourage clients to enter their contact information in a more interesting way.

How does the lead-generation process benefit from bot marketing?

• It dramatically shortens the sales cycle while greatly enhancing the entire procedure.
  saves the agents time, allowing them to concentrate on crucial teams and eliminate useless leads.
• Ensures real-time lead generation so that clients don’t have to wait days.

4. Maintain the captured leads.

Conversational bots not only validate the high-intent leads but also aid in nurturing the leads that have been captured, giving you more opportunities to make new sales.

Your lead generation bots can leverage the data they collect about your customers’ requirements, preferences, and habits to get to know them better and encourage conversion.

After the marketing bot eliminates the sales prospects, it can set up a meeting or send the leads with the highest intent directly to the sales team for immediate closure.

This demonstrates how conversational customer experiences powered by bots ensure leads as well as produce prospects.

Advantages of using marketing bots for lead nurturing

• Significantly boost business revenue and sales conversions.
• With real-time assistance, you can increase client happiness.
• Improve brand credibility and image by promptly responding to client inquiries.

5. Organize meetings.

Scheduling customer meetings is an essential step in the marketing process, and companies that excel at it frequently generate more leads than their competitors.

However, scheduling appointments takes a lot of effort, and doing it manually may prevent your personnel from working on more complicated problems.

As chatbots are a wonderful tool for meeting time savings, you should use automation to avoid that situation.

Without involving any human assistance, scheduling, changing, and canceling appointments is quite simple when using chatbot marketing, which can greatly increase sales.

More crucially, a bot that has access to your meeting preferences and calendar schedule can assist in inviting you as well.

Why arrange a meeting with a marketing bot?

• By automatically locating everyone’s schedules, you can save time.
• Instant access to meeting schedules will be possible.
• Participants may be able to vote on the ideal time for a meeting using bots.

6. Individualize the user experience.

Customers prefer tailored ads by a 71% margin.

When your company uses personalization, users will receive specialized experiences.

With bot marketing, it is relatively simple to both tailor the experiences and guarantee that clients receive pertinent offers and discounts.

The good news is that customizing the experience only requires that you use user data and leverage it.

To customize the experience, you can use details like the customer’s name, gender, location, previous browsing history, and previous transactions.

Therefore, you should never worry about chatbot pricing because otherwise the experience could not be customized.

How can chatbots be used in marketing to enhance the user experience?

• Set up your chatbot to start conversations with website visitors so you can gather information to personalize their interaction with your company.
• Use chatbot surveys to learn what clients anticipate from your company, and then work to close the gap between what you currently provide and what you ought to be doing right now.

7. Provide order tracking and shipment information.

Customers do not want to wait after placing an order.

And when customers are unable to receive any updates, notifications, or status regarding the order, their degree of annoyance becomes even greater.

If you’re willing to automate every step of product order tracking, you can easily prevent this kind of problem.

In reality, companies in the logistics industry are implementing the use of AI-powered bots to boost productivity throughout the whole logistical value chain.

Conversational chatbots can also significantly increase consumer engagement.

What role do marketing chatbots play in the strategy for tracking orders?

• Customers can use the Messenger app and ask the chatbot, “Can you share the shipment status now?” to bypass the lengthy offline line and track their order in real-time.
• By providing all the details regarding the goods to be transported, chatbots for marketing can assist customers in booking the location for the shipment, the time, and the tracking map online.

8. Boost the reach of your brand.

Artificial intelligence is a fantastic tool for expanding the market for your company without making any significant infrastructure investments.

Social media messaging platforms with AI-driven chatbots can help your company rapidly and easily reach a larger audience.

With no expenditure, you can employ those bots to expand your brand’s client base and reach new demographics.

Furthermore, chatbot marketing can support lead creation in new markets, ensuring your company’s expansion.

Guidelines for employing bots to increase brand awareness

• Bots can be connected to a variety of chat platforms, enhancing your ability to assist clients. It provides you with fresh chances to boost sales.
• With chatbots, you can engage your audience, learn from the conversation, and use that knowledge to convey pertinent information about your goods and services.
• By utilizing chatbots, your company may be able to upsell and cross-sell in a unique, engaging, and conversational way.

Enhance customer interactions for digital marketing with chatbots.

Whether in sales, service, or marketing, chatbots have a significant impact on all areas of business. Particularly, the use of AI bots is significantly enhancing marketing strategies, assisting businesses in personalizing the messages and gaining devoted clients.

Bots can nevertheless assist in these situations by reinventing how customer communication occurs, even when the marketing objectives of organizations differ, such as lead generation or customer engagement. So, all you have to do to expand your conversational marketing approach is identify a clear goal that will help you design effective chatbots.